Product and expert communication, August 2015 – present
Product and expert communication, August 2015
Profbud is a development company with Polish capital, specializing in housing, which operates in Warsaw and Łódź. Its projects are distinguished by proven architectural solutions, high-class materials, modern technologies, unconventional design and attractive locations. The increased dynamics on the real estate market, observed for several years, caused the need to strengthen the brand's presence in the media - both in the expert context and in terms of promoting specific investments.
In 2019 the Agency was responsible for communication of five Profbud investments: Stella, Primo, Ligia, Haven House and Yugo, as well as for regular preparation and distribution of contextual and expert materials.
As a result of these activities, 1259 publications in traditional and online media appeared. This is an increase of 200% compared to 2018. The total advertising equivalent was PLN 1 000 523, while the total reach was 2 970 447 *.
* Data from the Institute of Media Monitoring.