Case study

Case study

JBB Bałdyga

Product and corporate communication, 2017 ? present
Product and corporate communication, 2017 ? present

Starting situation:

JBB Bałdyga is one of the most modern Polish meat processing enterprises and one of the leaders on the domestic market. It is a family company, strongly associated with the local environment. Until 2017, however, the brand was not visible in the media - both in the product and corporate context.
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PR objective:

Establishing an efficient press office and building permanent and effective media relations.

Activities:

  • Maintaining media relations and regular distribution of press releases in the following contexts:

    - Product (news, advertising campaigns support, lifestyle)
    - Expert (comments on the meat processing market)
    - Corporate (news from the life of the company)

  • Organisation of creative shipments to the media.

339

publications

14 500 156

reach

3 694 080 PLN

advertising equivalent

Results:


In 2019, 359 publications on JBB Bałdyga appeared in the media *.

- 88 in the press

- 271 on the internet

- 3 694 080 PLN ? total advertising equivalent

- 14 500 156 ? total reach

*Data from the Institute of Media Monitoring.

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