Comprehensive communications support, 2011 ? present
Comprehensive communications support, 2011
Meble Wójcik is one of the leading manufacturers of cabinet furniture in Poland, and has been present on the market for over 32 years. At first, the company focused mainly on export. In 2008, a decision was made to launch a private label on the domestic market. As a result, communications activities commenced for the Meble Wójcik brand.
Building a brand that has a consistent image and is attractive to consumers.
Raising awareness among a wide audience without significant budget outlays.
Since 2011, more communications agency has been providing comprehensive communications for the Meble Wójcik brand. The agency is responsible for:
publications in the media
Currently, Meble Wójcik is in the top three Polish manufacturers of cabinet furniture.
In 2018, a brand awareness survey* showed that:
*study commissioned by Holding Profit
? a marketing, market and opinion research agency.
The Meble Wójcik profile on Facebook is currently the third fan page in the ranking of interior design brands on the Polish market (64,279 fans).
In 2019, a total of 171 publications about the brand appeared in the media. They reached 1,993,151 recipients. The advertising value equivalent was PLN 902,075*.
* Data from the Institute of Media Monitoring.