Case study

Case study

Medisept

Product communication, 2017 ? present
Product communication, 2017 ? present

Starting situation:

Medisept is a Polish manufacturer and leader of professional products for disinfection and cleaning, present on the market for over 25 years. In June 2017, the company decided to create a product line targeted at the consumer.
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PR objective:

  • Gaining confidence in a new category of products in the target group - mainly women aged 25 to 50, including mothers.
  • Building product visibility in the media.

Activities:

  • Permanent media relations.
  • Running a press office.
  • Organization of creative shipments to the media.
  • Communication in social media - running two brand profiles on Facebook (Medisept ? product one, Prawdziwadezynfekcja.pl ? content one).
  • Running an expert blog - Prawdziwadezynfekcja.pl, dedicated to hygiene and disinfection, of which Medisept is a content partner.
  • Point cooperation with Anna Lewandowska in order to directly reach the target group of young mothers and increase the brand's credibility.
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1 215 621

reach on Facebook - Medisept

1 855 384

reach on Facebook
Prawdziwadezynfekcja.pl

1121

publications

4 099 882

reach

103 971 PLN

advertising equivalent

Results:


The total reach of posts on the Facebook Medisept fanpage in 2019 reached 1 215 621, while on the Prawdziwadezynfekcja.pl fanpage - 1 855 384.


A total of 1121 publications on the Medisept brand appeared in the media. They reached 4 099 882 recipients. The advertising equivalent was PLN 1 103
971 *.

*Data from the Institute of Media Monitoring.

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