Case study
Case study
Prima Power
Corporate and product communication, 2014-2019
Corporate and product communication,
2014-2019
Starting situation:
Prima Power is a leading producer of machines, devices and systems for sheet metal processing in the world. The company cooperated with more communications agency for 6 years. The agency was responsible for creating the company's communication strategy for the Polish market, which was consistently and successfully implemented throughout the duration of the contract.
PR objective:
- Building brand recognition among key stakeholders.
- Presentation of new machines and technologies offered by the company.
- Creating and maintaining a consistent communication system - both internal and external.
Activities:
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Distribution of press materials (expert, product, corporate) and permanent media relations.
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Communication in social media.
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Conducting digital marketing activities (advertising campaigns, newsletters).
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Content marketing activities.
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Comprehensive coordination of the client's presence at industry fairs in Poland and abroad (from the design of the exhibition stand to supervision over the entire course of preparation and implementation).
- Organization of events, including study trips, for the media, employees and clients.
Results:
In 2019, 166 publications on Prima Power were generated in the media, including 25 in the press and 141 online. The total advertising equivalent was 200 716 PLN, while the total reach was 331 230 *.
*Data from the Institute of Media Monitoring.
